Every day thousands of websites are created by different people from all over the world. SEO is a process of getting any website in First page of search engines results and commonly known as Search Engine Optimization.
Benefits of SEO
1.Increase ranking, thereby increase organic traffic to a site
Mainly SEO in two types.
On Page Optimization- Doing changes within the website like URL structure, web content etc.
Off Page Optimization- Build back links for websites with high authority sites
Some of the Main SEO On Page factors are listed below.
- Title Tag: It is the title for the webpage.
- Description Tag: Summary of the webpage is called Description Tag .
- Header Tags: Mostly web content is divided into paragraphs. Each paragraph should have heading H1, H2 format. Use targeted keywords in H1&H2.
- URL Structure: Avoid long URL structure with unnecessary special characters.
- Robots.txt: This is a text file which tells crawlers whether to crawl the website or block.
- Sitemap: It is an xml file which consists of all URL’s of a website. Faster indexation of all URL’s is possible through this.
- Canonicalization: Without creating Duplication Error Loading same pages from different URL’s.
- Bread Crumb Structure: It is the navigation for the user to move front and back pages in the website.
- 301 Redirection: The 301 redirect is a permanent redirect page. It will redirect to new URL from an old URL.
Some of the Main SEO Off Page factors are listed below.
- Directory Submissions: This is one of the popular forms of link building. It is a process of adding website or website URL to a web directory.
- Social Bookmarking: Saving favorite URL’s in online is termed as Social Bookmarking.
- Forum Submission: Forum link building/Posting service is a SEO technique which helps in building back links to your site.
- Business Profile Creation: Submit your profile in top local business listing sites.
- Article Submission: This is a process of submitting article about a product or service in article submission sites.
Some of the important On page and Off page techniques are mentioned above. Through these techniques we can bring traffic to our website.